Frakta bag (erasmus)
Copy me (workshop)

2019 krispin heé and daniel rother

Reacting to things that already exist, the workshop is about the game of copying as a communication and marketing strategy.

Creative concept

3d motion



This project was developed as part of the COPY ME Workshop (HfG Karlsruhe, Germany) under the guidance of Daniel Rother and Krispin Heé. The idea was to create a campaign for a new (fictional) Frakta Bag using the “game of copying” as a communication and marketing strategy. 


Ikea bags aren’t just big, durable and functional. They’ve also got the potential to inspire high fashion. At least, that’s the case for Balenciaga. The result? An infinite set of custom made Ikea’s bags inspired by high fashion.