Xulita MX is a platform to empower Mexican women abroad through their artisanal crafts.
Creative direction
Communication strategy
content and tone of voice
branding
UX/UI
THE WORKSHOP
I joined an Imagin’s initiative to create the brand identity for Xulita MX as a pro-bono project to give back to the community. Xulita MX is a platform to empower Mexican women abroad through their artisanal crafts.
THE APPROACH
The name Xulita comes from a friendly name given to any women that does good, and it’s rooted within Mexican population. Inspired by the shape of traditional dresses and vivid colours I created the logotype and a flexible as well as playful identity that celebrates the figure of Mexican women in their society: as mothers, workers, artists and spirits.
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