Winter campaign
Lifestyle photoshoot that captures the essence of Honest greens for the Winter season.
Creative and art direction
Communication strategy
Social media
graphic design
styling
THE CHALLENGE
As an in-house designer at Honest greens, our department was tasked to produce create in-store graphics and social media assets for the 2022 Winter campaign and menu launch.
MY ROLE
I produced and provided the creative direction, as well as styling and art direction for the lifestyle photoshoot, key to capture the brand’s essence and personality, and to present the winter menu. Beatriz Izquierdo was also part of the process.
THE CAMPAIGN
By using its emblematic furniture and props, as well as natural fresh ingredients and I created a warm and laid back atmosphere that pictured the contemporary personality of Honest greens. On-set photography and videos were captured by Jorge Vidal Orga.
CASTING
With limited budged and a two-week timeline I was tasked with casting a photographer and videographer with expertise on food in Barcelona. At that time, I was new to the industry and I barely knew somebody who could work with food, was based in Barcelona and could works in short notice and tight deadline. Food is a quite specific thing as it’s actually alive. It is definitely not the same to shoot something that perishes in a short time, than something that remains still for hours.
Gisela Ch de Bruijn
Beps Izquierdo
Gisela Chueca
Gisela Chueca
Gisela Chueca
Beps Izquierdo
Sarah Oliveira
Fabio Belnome
Valentina Conte
Gisela Chueca
Beps Izquierdo
Jorge Vidal Orga
Jorge Vidal Orga