Honest greens (BCN)
Seasonal campaigns

Print / Digital
2022 – 2023

Art Direction for Honest greens’ seasonal campaigns.

Creative and art direction

Communication strategy

Social media

graphic design

styling

As an in-house designer at Honest greens, our department was tasked to produce create in-store graphics and social media assets for the 2022 Winter campaign and menu launch.

I produced and provided the creative direction, as well as styling and art direction for the lifestyle photoshoot, key to capture the brand’s essence and personality, and to present the winter menu. Beatriz Izquierdo was also part of the process.

By using its emblematic furniture and props, as well as natural fresh ingredients and I created a warm and laid back atmosphere that pictured the contemporary personality of Honest greens. On-set photography and videos were captured by Jorge Vidal Orga.

creative and art direction

Gisela Ch de Bruijn
Beps Izquierdo

Styliling

Gisela Chueca

Production

Gisela Chueca

Casting

Gisela Chueca
Beps Izquierdo
Sarah Oliveira

Models

Fabio Belnome
Valentina Conte
Gisela Chueca
Beps Izquierdo

Photography

Jorge Vidal Orga

Camera assistant

Jorge Vidal Orga