Design Flows Award. Bending Spoons
![](https://giselachdebruijn.com/wp-content/uploads/2023/09/header-logo2.gif)
Homely is a smartphone app for people who need to do some simple Do It Yourself (DIY) and want access to tools for a specific, straightforward tasks.
art direction
illustration and graphics
branding
UX/UI
![](https://giselachdebruijn.com/wp-content/uploads/2023/09/02-iPhone-XS-Front.png)
![](https://giselachdebruijn.com/wp-content/uploads/2023/09/Free-iphone-x-Mockup.png)
I try to keep an eye on the industry and back in 2021 I saw that Designflows (a UX/UI contest previously held only in Italy) opened for the first time in Europe. I decided to participate as a way to challenge myself and practice my (at that time recently learned) skills in UX/UI. The brief was to design 3 screens of the Homely app: Toolkit Rental, My Rentals, and How it Works (before or after the payment screen).
The main feature of Homely was the Toolkit Rental option. These pre-composed toolkits include everything the user needs for the task.
The name Xulita comes from a friendly name given to any women that does good, and it’s rooted within Mexican population. Inspired by the shape of traditional dresses and vivid colours I created the logotype and a flexible as well as playful identity that celebrates the figure of Mexican women in their society: as mothers, workers, artists and spirits.
![](https://giselachdebruijn.com/wp-content/uploads/2023/09/Free-Underground-Metro-Station-Billboard-Mockup-2.png)
![](https://giselachdebruijn.com/wp-content/uploads/2023/09/Outdoor-Ad-Screen-MockUp_3-1024x683.png)
![](https://giselachdebruijn.com/wp-content/uploads/2023/09/Behance-homely-big3_1.gif)
The user needs to be informed throughout the app. It must be intuitive, accessible and usable.
![](https://giselachdebruijn.com/wp-content/uploads/2023/09/Behance-homely-1024x599.gif)
![](https://giselachdebruijn.com/wp-content/uploads/2023/09/colours-typo-homely5-1024x599.gif)
![](https://giselachdebruijn.com/wp-content/uploads/2023/09/02-iPhone-XS-Front.png)
![](https://giselachdebruijn.com/wp-content/uploads/2023/09/Free-Person-Using-Smartphone-Mockup.png)
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