Pelotas Ariel Campaign
Camper
(in house)
2024

pelotas ariel relaunch, Camper. Japan
pelotas ariel relaunch, Camper. Japan

Graphic design for Pelotas Ariel Campaign. Camper

Graphic design

Video

Digital design

Print

‘Pelotas’ means ‘balls’ in Spanish, and as an icon of Camper since 1995, with the inimitable 87-ball outsole, 360° stitched to a premium European leather upper, we wanted to revive them through new colors with a hand-brushed finish.

A 360º campaign that honours the icon through nostalgia.

pelotas ariel relaunch, Camper. pop up store in Japan
pelotas ariel relaunch. pop up store in Japan
pelotas ariel relaunch. bangkok OOH screens
pelotas ariel relaunch, Camper. Japan OOH screens
pelotas ariel relaunch, Camper. Japan Pop up store
pelotas ariel relaunch. Milano
pelotas ariel relaunch. Paris underground