Mallorca-based photographer, Pilar Algaba, transforms a deeply personal passion into a professional practice. Her work is narrative, precise and emotionally charged, rooted in Spanish visual culture while remaining open to commercial expression.

The identity reflects this duality and versatility through a typographic system that balances tradition and contemporaneity: a classic serif (Cormorant Garamond) paired with a restrained contemporary typeface in medium cut. Strong contrasts in scale, spacing and weight create a flexible visual language capable of shifting between sensitivity and structure, mirroring Pilar’s ability to adapt to each medium and extract its full expressive potential.